Every couple of years(ish), I get inspired and find myself reworking my existing logo design. I’m not talking about a complete overhaul or redesign, as that would likely confuse my followers and clients, but instead I refer to it as a freshening of its appearance.
I do feel it’s important to keep the branding consistent from year to year, however, I also want it to appear fresh and current, and a somewhat fun and hip (is that still a word??) Needless to say, I enjoy updating its appearance… it’s a bit like buying a new pair of shoes in a familiar style that I know I like, but updated for the new season.
“…and then I got the urge.
I was ready for a mini makeover!”
So, after procrastinating for months on end, I recently spent some time updating the look of my branding. You might call it a polishing of sorts. It’s not so different that my clients won’t immediately recognize me, but it’s changed enough to feel fresh and fun!