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Every couple of years(ish), I get inspired and find myself reworking my existing logo design. I’m not talking about a complete overhaul or redesign, as that would likely confuse my followers and clients, but instead I refer to it as … Continue reading
I was recently hired to design a logo for a boutique travel advisor who specializes in planning adventure vacations for adults over a certain age. The concept of this business really intrigued me and I immediately had a flood of … Continue reading
The principle of WHITE SPACE: Ahhhh, space… space to move, space to breathe, space to think. Give me space and I’m happy. Clean, sophisticated and non-complicated. White space on a designed page is really no different. It gives the viewer … Continue reading
The principle of CONTRAST: Contrast is a wonderful way to add interest and visual “oomph” to your page designs. Contrast also helps to emphasize certain elements. You can direct the eye of your audience by using contrast thoughtfully and add … Continue reading
The principle of ALIGNMENT: I’ve always been intrigued by the power and sensitivity of the human eye/brain combination. Our eyes/brain can immediately detect even the smallest of visual anomalies, whether we are trained artists or not. Because of this sensitivity, … Continue reading
There’s one trick I learned in college many years ago, that I still stand by today… the importance of the thumbnail sketch. It’s actually a lot like shorthand for graphic designers! In fact, I’ll often encourage my students to begin … Continue reading
To date, we have looked at the principle of balance, and we now move on to our next principle… yet another very important element to good page design! The second principle is PROXIMITY & UNITY: When placing elements together … Continue reading
So what are the principles of design and why do they matter? Simply put, the principles of design are the building blocks of good design in page layout, or in any work of art. When used together with thought and … Continue reading
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