Category Archives: design

the principles of design: white space

The principle of WHITE SPACE: Ahhhh, space… space to move, space to breathe, space to think. Give me space and I’m happy. Clean, sophisticated and non-complicated. White space on a designed page is really no different. It gives the viewer … Continue reading

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the principles of design: contrast

The principle of CONTRAST: Contrast is a wonderful way to add interest and visual “oomph” to your page designs. Contrast also helps to emphasize certain elements. You can direct the eye of your audience by using contrast thoughtfully and add … Continue reading

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the principles of design: alignment

The principle of ALIGNMENT: I’ve always been intrigued by the power and sensitivity of the human eye/brain combination. Our eyes/brain can immediately detect even the smallest of visual anomalies, whether we are trained artists or not. Because of this sensitivity, … Continue reading

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sketchy ideas

There’s one trick I learned in college many years ago, that I still stand by today… the importance of the thumbnail sketch. It’s actually a lot like shorthand for graphic designers! In fact, I’ll often encourage my students to begin … Continue reading

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the principles of design: balance

So what are the principles of design and why do they matter? Simply put, the principles of design are the building blocks of good design in page layout, or in any work of art. When used together with thought and … Continue reading

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