Category Archives: typography

the principles of design: white space

The principle of WHITE SPACE: Ahhhh, space… space to move, space to breathe, space to think. Give me space and I’m happy. Clean, sophisticated and non-complicated. White space on a designed page is really no different. It gives the viewer … Continue reading

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the principles of design: proximity & unity

To date, we have looked at the principle of balance, and we now move on to our next principle… yet another very important element to good page design!   The second principle is PROXIMITY & UNITY: When placing elements together … Continue reading

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a matter of type…

Does type really matter to us? And if so, then why does it matter? The average person may have trouble answering that question, even though we are constantly surrounded by type. Most of us simply take type for granted and … Continue reading

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line it up, baby!

Okay, “InDesign” users… here’s another little tip on professional looking typesetting. If you’ve got a block of type, all left-aligned, you may notice that it doesn’t look as if it has a truly straight left edge. See the vertical yellow … Continue reading

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the big O mistake

Have you ever noticed in typesetting that the round letters extend slightly above the cap height and below the baseline? There’s a good chance that you haven’t, but there’s a reason for this oversight. The slightly larger letter creates an … Continue reading

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i love u Helvetica…

I recently saw a documentary on the advent of the typeface “Helvetica”, and I was fascinated by it! I have always had a love/hate relationship with Helvetica. In my earlier days as a designer, I viewed this typeface as plain … Continue reading

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typography as art

I have always loved typography, especially when used as art! Yes typography is an art form, but when it’s deliberately used to create a work of art, it’s impact grows tremendously. Unfortunately, the advent of the personal computer along with … Continue reading

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shameless self-promotion!

One of the most difficult design jobs I’ve ever had has been designing my own promotional pieces. I find it very difficult to decide on a visual identity that really fits my style and my design ethic. I can’t count … Continue reading

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